Cereal magazine

Bristol-based travel & lifestyle quarterly that explores a handful of destinations each issue through visual meditations and thoughtful essays. Includes features on design, style and more. Volume 7, 160 pages. (more info)

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  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
  • Cereal magazine - Kaufmann Mercantile
Cereal magazine - Kaufmann Mercantile

A flip through this minimalist travel magazine reveals sparse photography with lots of empty space to get lost in. There are no page numbers. Instead of taking the straight path from A to Z (or 1 to 140), Cereal should be read much like the places it explores – from Krakow to Santa Barbara – via the scenic route. You’ll find quiet spaces and oft-overlooked corners ripe for (re)discovery…

Volume 7 includes a love letter to New York City – from cultural giants (the newly renovated Lincoln Center) to lesser-known gems (The Noguchi Museum in Long Island City), with stops in between to explore the city’s work-hard/play-hard brunch culture (10 a.m. mimosa, anyone?) and chat with fashion designer Steven Alan. Also on the itinerary: an introduction to the “aggressively laid back” seaside town of Bristol, cycling capital of the U.K. and home to the world’s first commercial chocolate bar (as well as Cereal magazine). 

Volume 6 sheds light on Singapore, Wales and Vancouver (hometown of Cereal editor Rosa Parks), with stops along the way to uncover the world of succulents, a sunglasses shoot inspired by the debut album of pop group Alpines and a visual interpretation of fragrance brand Le Labo. 

Editor Rosa Parks gives us a behind-the-scenes look at the magazine.

Year launched 2012
Home base Bath, United Kingdom
Number of issues to date Seven
Number of issues per year Four

Why did you start Cereal? What was the first article you assigned? 
Cereal launched for a very simple reason - we love magazines! And we’re passionate about travel above all else, which is why we’re a travel magazine. I believe the first article we assigned was a piece on Villa Rufolo in Ravello on the Amalfi Coast, one of the most beautiful places in the world, in my opinion. 

Hardest feature to get off the ground? 
I don’t think we’ve had one particular story that was the hardest to get off the ground; each one takes a long time to research, plan and execute. But it always works out in the end! 

What is a story you have yet to tell but would like to?
When it comes to travel, it’s endless for me. In the upcoming issues, we’ll be covering areas we haven’t yet, like Africa, Australia and more capitals in Asia. I want my big trip of 2015 to be to Bhutan, fingers crossed. 

Specifications

Dimensions
8 ¼ inches wide x 11 inches long
(21 cm x 28 cm)

160 pages

Based in
Bristol, U.K.
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